With our Smart Host CRM product, you can keep track of the guest data jungle. Bring all data together centrally in one place and use it in a targeted manner to demonstrably improve the quality of your communication and offer your guests a unique on-site experience. Take a look at our CRM modules:
Our campaign module uses the information from intelligent guest profiles, to automatically suggest perfect campaigns. Such campaigns are inherently geared to the preferences and booking behavior of your guests. You only have to worry about the content of the newsletter. You do not trust our suggestions? No problem, create suitable recipient segments yourself!
Our guest module is the central collection point for your guest data. The data from your hotel program, from the surveys and from the intelligent Smart Host analysis and together they result in a rich guest profile. This gives you a complete picture of your guests and their needs. This module is the basis for all further modules.
Nutzen Sie Smart Host, um relevante Inhalte für Ihre Gäste zu schaffen und überlassen Sie es der Technik, die Daten automatisiert und intelligent zu konsolidieren.
Automatic Guest Profiling
Our guest and campaign module combines everything you need to keep track of the guest data jungle. Use our CRM solution to offer your guests a unique vacation experience and measurably improve hotel-guest communication.
Master and reservation data imported from the PMS, are specifically enriched by surveys and artificial intelligence to help you make the most of your guest knowledge in a meaningful way. Get to know your target group even better and use the extra knowledge to inspire your guests. In addition, our guest profiles serve as a central repository for all guest communication.
Inform yourself before the arrival of your guests about their interests. With the help of our Pre-Stay Surveys you can collect the preferences of your guests and use them to further automatically enrich guest profiles. In addition, you have the opportunity to place your upselling offers even before your guests arrive.
The stay-related communication with your guests is rounded off by personalized post-stay evaluation surveys. This enables you to find out what is important to your guests on site and how you can improve your performance even further. We offer you the opportunity to respond to negative reviews in a solution-oriented way and and to publish positive reviews on the most popular review portals.
Our integrated artificial intelligence ensures that we propose a campaign plan optimized for your hotel from all available data. Automated booking periods, public holidays or school vacations are displayed and the personal seasonal and booking preferences of your guests are taken into account, so that you can set up exactly the right newsletter campaigns.
You do not trust our campaign suggestions? No problem, you can also easily create the perfect target group yourself. With just a few clicks, you create the desired recipient segments and specify, among things like demographics, loyalty, interests, or even booking and stay behavior for your target group.
With our Smart Host building block system, you create Newsletters simply by dragging and dropping. You decide where you want to insert images, texts, links and other parts you would like to use. Next, you can fill your newsletter with individual content. All communication takes place in the design of your company, which we have already stored for you.
Transparent reporting forms are the basis for campaigns and should help you to continuously improve your campaigns. You receive not only information on opening and click rates, but also a measurement of the revenues (inquiries and campaign bookings).
"Smart Host offers simple customer relationship management and thus a consistent focus on guest preferences and booking processes. With Smart Host, a systematic design of customer relationship processes can be easily established and expanded. The Campaigns / Newsletter tool can be aligned specifically to the booking behavior of the guests, thus the approach fits exactly to the booking request of the guest."
Yvonne ReimerRead more success stories →
"Offers and newsletters are easy to create, visually very appealing, upsells are easy to offer and an increase in conversion has been very prompt. The offers are very informative for guests, simple and easy to confirm. The cooperation with the team of Smart Host is uncomplicated, fast and goal-oriented at any time, both in the kick off phase and in the daily handling. Thank you very much!"
Jasmina KlessaRead more success stories →
"With Smart Host, it is possible to establish a customer relationship even before the booked stay. Through the targeted use of the pre-stay mail, customer wishes can be queried before arrival and the sale of additional services can be boosted. After departure, guests receive a post-stay mail to share positive impressions with others. Negative moments are also evaluated and can be discussed directly with the guest in a personal way."
Yvonne ReimerRead more success stories →
"Die Einfachheit der Nutzung des Kampagnenmoduls und der super Service, das Team von Smart Host ist immer erreichbar."
Ihre Gastgeber der Marcati GroupRead more success stories →
"The newsletter planning is really a great tool that allows you to advertise at the right time for the right period. You send out a lot of newsletters without being a annoyance, because the sorting works great and there is never a risk that your guests get something twice, or worse, get a newsletter with a better price than the one they already have."
Mara TheinerRead more success stories →
"Smart Host is the perfect tool for us in the area of CRM, as we can respond quickly and in a flexible manner to individual customer requirements. In addition, precise target group segmentation is easy to implement with Smart Host. The best thing about this tool, however, is that it is constantly improving and the support from our personal advisor is flexible and efficient."
Johannes KohlerRead more success stories →
"The ideal tool for appealing guest offers and successful newsletters. Efficient cooperation with very good and professional customer support. The personal contact person assigned to us within the Smart Host team supports us actively and extremely professionally at all times."
Team Hotel VigiliusRead more success stories →
With our Smart Host offer manager, you structure and automate your offer process. A guest makes a booking request? No problem, it will be answered in a visually appealing way in no time. There are queries? No problem, with Smart Host you can answer them directly. All information and all booking-related communication is bundled in one place, so you always have an overview.
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